Marketo APAC Market Success

In 2019, I acted as the interim digital marketing manager for the Marketo APAC market after the departure of a colleague. In the span of 2 quarters, I drove remarkable growth with a 135% increase in pipeline and a 228% surge in opportunities during the second half of the year. It was due to these accomplishments that I retained ownership of that region along with my coverage of North America and support to Europe. To achieve these significant results, I conducted a thorough audit of campaigns, tracking setup, reporting, and overall performance. In this initial audit I identified and resolved errors that led to campaign optimization, where I tested new features, content and personally led the marketing efforts with our partners and agencies to improve overall efficiency.