Take your marketing to the next level
Throughout my career, I have demonstrated a knack for understanding the unique nuances of each industry I've worked in, allowing me to tailor strategies that resonate with target audiences and produce measurable outcomes. Below is a snapshot of my experience, though you may click to see my resume here.
Experience
2021-2022
Marketing Manager
Marketplacer
Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplace, at speed. In my role as marketing manager in the startup US market at Marketplacer, I led paid and organic campaigns across social, ppc, display, ABM, content syndication, email, field and event in North America with support to APAC. We restructured the analytical foundation for US lead tracking and transferred over from Hubspot to Salesforce and Pardot. During my time there we doubled the US LinkedIn followers and increased the US lead database that led to important closed won deals.
2017-2021
Digital Marketing Manager
Marketo, an Adobe company
Marketo Engage is a marketing automation software that enables you to streamline and measure your marketing workflows for new and existing leads. They were acquired by Adobe in 2018. During my roles at Marketo/Adobe, I led paid efforts across social, ppc, display, and content syndication in North America and APAC markets with support to EMEA. These campaigns were all across the Marketo, Magento, and Bizible brands with support to the Adobe Creative Cloud brand, primarily working through the Marketo platform. My additional contributions include having written blog articles, held on-demand webinars (brought 10,000+ views to the website), and copywriting for digital ads.
2015-2017
Social Media Coordinator
JAFRA Cosmetics International
JAFRA Cosmetics is a health, beauty and wellness company that sells products in makeup and skincare while offering entrepreneur opportunities as a beauty consultant.In my role at JAFRA Cosmetics, I managed engagement, content creation, strategy and execution on all social platforms and project manager tools on a global scale. I ran educational digital webinars, in both English and Spanish, for consultants and provided digital support and learning through online platforms and onsite conventions. During my time I grew our social following an average of 20% YoY with very minimal budget and resources.
2015-2017
Founder
Castillo Collective
Castillo Collective was a freelance marketing and management business I began in 2015 and worked through 2017 with musical artists and business clients. I offered a multitude of branding, marketing, and career-building services for bands and brands using prior experience in the food, drink, beauty and entertainment industries. Achievements include producing an artist’s music video on a minimal budget, securing artist features on music blogs and college radio stations and co-launching The Passport Program in Los Angeles with 81 vendors.
2014-2015
Director Marketing Communications
Good Luck Chuck LLC
Good Luck Chuck was a Boulder based food company specializing in allergy friendly sunflower seed butters.
As the Communications Director for Good Luck Chuck LLC, I led and managed campaigns in social media, field and event marketing, writing and publishing press releases, website management, content creation, and communications with customers, vendors and partners.
2014
Social Media Marketing Lead
Virtue Music Group
VMG Management was a full service artist development company with deep roots in the music industry.
During my time at Virtue Music Group, I co-managed artists' social accounts, hired and led a team of 3 interns, assisted in public relations, field marketing, career plan development, and A&R.