Take your marketing to the next level
Throughout my career, I have demonstrated a knack for understanding the unique nuances of each industry I've worked in, allowing me to tailor strategies that resonate with target audiences and produce measurable outcomes. Below is a snapshot of my experience, contact me for a detailed resume.
Experience
Marketplacer
Marketing Manager
Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplace, at speed. In my role as marketing manager in the startup US market at Marketplacer, I led paid and organic campaigns across social, ppc, display, ABM, content syndication, email, field and event in North America with support to APAC. We restructured the analytical foundation for US lead tracking and transferred over from Hubspot to Salesforce and Pardot. During my time there we doubled the US LinkedIn followers and increased the US lead database that led to important closed won deals.
Marketo Engage + Adobe
Digital Marketing Manager
Marketo Engage is a marketing automation software that enables you to streamline and measure your marketing workflows for new and existing leads. They were acquired by Adobe in 2018. During my roles at Marketo/Adobe, I led paid efforts across social, ppc, display, and content syndication in North America and APAC markets with support to EMEA. These campaigns were all across the Marketo, Magento, and Bizible brands with support to the Adobe Creative Cloud brand, primarily working through the Marketo platform. My additional contributions include having written blog articles, held on-demand webinars (brought 10,000+ views to the website), and copywriting for digital ads.
JAFRA Cosmetics International
Social Media Coordinator
JAFRA Cosmetics is a health, beauty and wellness company that sells products in makeup and skincare while offering entrepreneur opportunities as a beauty consultant.In my role at JAFRA Cosmetics, I managed engagement, content creation, strategy and execution on all social platforms and project manager tools on a global scale. I ran educational digital webinars, in both English and Spanish, for consultants and provided digital support and learning through online platforms and onsite conventions. During my time I grew our social following an average of 20% YoY with very minimal budget and resources.