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Adobe Summit 2019 - Marketo Registrations
Location
Denver, CO
Role
Digital Marketing Lead
- Asset creation (landing page, thank you page, email, paid ads)
- Copywriting
- Analytics (A/B testing, measuring, optimizing, reporting)
- Marketo Expert (set up tracking, smart campaigns, nurture streams)
- Project management (worked cross-functionally with departments)
Project type
Event/Conference
Date
~December 1, 2018 - March 26, 2019
In 2019, after being acquired by Adobe, Marketo was tasked with driving registrations to that year's Adobe Summit. I significantly enhanced the registration conversion rate from our paid digital campaigns by 200x by creating and implementing a new Marketo registration page. The new landing page simplified the registration process, improved UX across desktop and mobile, and improved lead tracking and analytics used to optimize advertisements, refine email marketing templates and overall reporting. It became the lead asset for the event, across all departments, and resulted in meeting our registration goals for the event.